Advisory Opinion:
1672
Year Issued:
1996
RPC(s):
RPC 7.1
Subject:
Advertising; use of cumulative number of years of practice of law partners
The Committee discussed your inquiry regarding whether the Rules of Professional Conduct allow you to claim in your advertisement that your firm has been representing the rights of individuals/clients/injured parties for twenty-nine years, which is the cumulative number of years of practice between you and your law partner. It was the Committee's opinion that this language would violate RPC 7.1, as it would be materially misleading by omission because the language implies a degree of longevity/experience greater than actually exists. However, it does not necessarily follow from this conclusion that the only permissible way to communicate a firm's experience is by specifying the number of years each attorney has been in practice.
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