Advisory Opinion:
1970
Year Issued:
2002
RPC(s):
RPC 7.3
Subject:
Advertising; Lawyer soliciting business by setting up a booth at a street fair
The inquiry concerns whether a lawyer may set up a booth at a street fair using a sign that reads “legal questions answered or referrals given”. There would be located at the booth written materials prepared by the lawyer covering such legal areas as defendant’s rights, landlord tenant, family law, estate law, etc. The lawyer intends to have a list of referrals to general referral organizations.
The committee opined that RPC 7.3 does not prohibit a lawyer from setting up a booth at a public event. The committee previously answered this question in Informal Opinion #914, where a lawyer sought to set up a booth at a county fair. The answer is also in line with the commentaries on 7.3. The rule is designed to prohibit solicitation by a lawyer to prospective clients outside of a previously established professional or personal relationship. Opening a booth is not direct solicitation, since – as with opening an office – the lawyer waits for the client to approach him/her. At the same time, there are several issues that need to be recognized to avoid other potential violations of Rules of Professional Conduct. In this regard, the committee refers the inquiring lawyer to RPC 1.1, 1.2(a), 1.5 (a), (c) & (e), 1.6 and 1.7, all of which may be more difficult to follow in the open setting of a public booth.
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