Advisory Opinion: 2167

Year Issued: 2007

RPC(s): RPC 7.4(d)

Subject: use of the terms "special expertise" and "areas of expertise" in a law firm`s marketing materials


The inquiring attorney requests an opinion concerning a brochure which he wishes to distribute. Specifically, the attorney wishes to know whether or not the use of the terms “special expertise” and “areas of expertise” violate RPC 7.4(d).

The committee does not as a matter of policy pass on the content of particular ads. The use of “special expertise” and “areas of expertise” may not violate RPC 7.4(d) in these circumstances.

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Advisory Opinions are provided for the education of the Bar and reflect the opinion of the Committee on Professional Ethics (CPE) or its predecessors. Advisory Opinions are provided pursuant to the authorization granted by the Board of Governors, but are not individually approved by the Board and do not reflect the official position of the Bar association. Laws other than the Washington State Rules of Professional Conduct may apply to the inquiry. The Committee's answer does not include or opine about any other applicable law other than the meaning of the Rules of Professional Conduct.