Advisory Opinion: 1218

Year Issued: 1988

RPC(s): RPC 7.3

Subject: Targeted direct mail solicitation

As you are no doubt aware, while your inquiry concerning targeted direct mail was under review by the Rules of Professional Conduct Committee, the United States Supreme Court announced its opinion in Shapero v. Kentucky Bar Association, ruling that targeted direct mail is constitutionally protected. As you may also be aware, the Washington State Supreme Court amended RPC 7.3 to permit targeted direct mail solicitation.

Advisory Opinions are provided for the education of the Bar and reflect the opinion of the Committee on Professional Ethics (CPE) or its predecessors. Advisory Opinions are provided pursuant to the authorization granted by the Board of Governors, but are not individually approved by the Board and do not reflect the official position of the Bar association. Laws other than the Washington State Rules of Professional Conduct may apply to the inquiry. The Committee's answer does not include or opine about any other applicable law other than the meaning of the Rules of Professional Conduct.