Advisory Opinion:
1225
Year Issued:
1988
RPC(s):
RPC 7.3(a)
Subject:
Direct mail solicitation
The Committee was of the opinion that a lawyer may solicit professional employment from a prospective client with whom the lawyer has no family or prior professional relationship by mail and that it is permissible to use a commercially available mass mailing list for this purpose. The Committee was further of the opinion that it is permissible to include within another company's mass mailer a description of legal services available from the law firm, a short statement regarding the state of the law as a public service and the fees so charged for services performed by the law firm, provided that nothing in other materials indicates that the other company is recommending the services of the lawyer or law firm. The Committee specifically renders no opinion regarding the content of any such mailing, other than to note that any solicitation could not be false, misleading or deceptive.
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