Advisory Opinion: 1239

Year Issued: 1988

RPC(s): RPC 7.1; 7.3

Subject: Solicitation; group legal benefit plan; brochure; use of independent sales associate


The lawyer's firm acted as the "provider attorney" for a group legal benefit plan. The group legal benefit plan intended to market the program through independent sales associates. The Committee reviewed your inquiry regarding questions concerning the marketing of your law firm through an independent sales associate in which the sales associate would utilize your law firm brochure in contacting potential group members. The Committee was of the opinion that so long as the information contained in the brochure complies with RPC 7.1 concerning false or misleading communication, nothing in the rules prohibits solicitation as proposed by you.

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Advisory Opinions are provided for the education of the Bar and reflect the opinion of the Committee on Professional Ethics (CPE) or its predecessors. Advisory Opinions are provided pursuant to the authorization granted by the Board of Governors, but are not individually approved by the Board and do not reflect the official position of the Bar association. Laws other than the Washington State Rules of Professional Conduct may apply to the inquiry. The Committee's answer does not include or opine about any other applicable law other than the meaning of the Rules of Professional Conduct.