Advisory Opinion: 1371

Year Issued: 1990

RPC(s): RPC 7.1

Subject: Advertising; misleading comparison regarding savings on fees

The Committee reviewed your inquiry and was of the opinion that an advertisement reading "Save up to 1/3 on attorney's fees" is inherently misleading because there is no standard "attorney's fees" against which one could measure such savings.

Advisory Opinions are provided for the education of the Bar and reflect the opinion of the Committee on Professional Ethics (CPE) or its predecessors. Advisory Opinions are provided pursuant to the authorization granted by the Board of Governors, but are not individually approved by the Board and do not reflect the official position of the Bar association. Laws other than the Washington State Rules of Professional Conduct may apply to the inquiry. The Committee's answer does not include or opine about any other applicable law other than the meaning of the Rules of Professional Conduct.